I showed you a marketing video of the Dutch maritime museum already earlier, but I’ve got another great one for you! KLM (Royal Dutch Airlines) wanted to improve the awareness of their services through social media. They offer namely a service which claims to answer every question they receive through social media within an hour. Thow they did it? For 24 hours they answered áll incoming tweets and Facebook messages personally. Very personally. Check out the vid, it’s a genious marketing trick! Because besides the awareness of KLM’s services, it also raised more coherency within the company itself. Great job!
I love marketing. It can be so divine, so well thought through and so simply genious. The Dutch ‘Scheepvaartsmuseum’ (maritime museum) did something like that. Being, as a museum, so AT what’s happening in the world definitely deserves some credits if you ask me. AWESOME.